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Business Process: Generating and exchanging value along with other parties

Revolving all around the managerial procedure and social process, marketing is the branch of study through which individuals and organizations receive what they need and want via producing and exchanging value all along with other parties. The marketing is an essential function of business that simply deals with customers. The major task of the marketing division of any organization is to focus on establishing latest markets while preserving the satisfaction of the old customers.

As the business method, marketing was acknowledged in early on 20th century and as after that it has played a crucial role in the growth of any corporation. Previous to the evolution of marketing, products and services were trade devoid of any proper knowledge regarding customer needs. Subsequent to the introduction of idea of marketing, the old view modified surprisingly as organizations came forward to the customers and realizing what they wish for and made products which suited them most. This is how marketing was originated.

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