Sales and advertising are two extremely closely related aspects of the business marketing process. Sales is concerned along with selling the given product(s) or services of the company by the most effective selling procedure by which they can reach the intended customer. Advertising is regarded with informing the targeting audience about the product and endorsing it in order to enhance sales figures and also the visibility of the company in the market and relevant industry.
Thus the two business processes have a very close association ad influence each other directly. The advertising management process includes market research that makes the basis for deciding which products or services the company will provide and at what prices. Without deciding on this the selling process cannot even be conceived. As well when the production has occurred, advertising introduces the product or service to the market so spreading awareness about the product and contributing directly to the volume of sales completed by the company. Alternatively sales perform the actual selling and without it the advertising attempt would be futile.
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