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Direct Distribution Systems – Marketing Assignment Help

By Anonymous
In direct distribution system the marketer reaches the target consumer directly without the use of any intermediary. The distribution chain is small and no other party can take ownership of the product being distributed. The direct distribution system can be further sub-divided on the basis of the methods of communication that takes place during sale between marketer and consumer. These methods are:

Direct Marketing Systems

In this system the consumer buys the product based on information gained from impersonal contact with the marketer like by visiting the marketer's website or ordering from the marketer's catalog. Or he buys based on information gathered through some personal communication with a customer service personnel who is not a salesperson and can be reached through a toll-free number.



Direct Retail System

In this type of system the marketer operates his own retail stores. A perfect example of this system is Starbucks.

Personal Selling Systems

In this system the distribution of the product is carried forward by people whose main responsibility is creating and managing sales (for instance a salesperson). He persuades the buyers into placing an order. This order may not be handled by the salesperson but through websites or toll-free telephone numbers. The sales person plays a vital role here in generating sales.

Assisted Marketing System

In this form of distribution system the marketer handles the distribution of his product and helps it reach directly to the end user. However he needs assistance from others to spread awareness about his product among the customers. An example of assisted Marketing System is e-bay, here the buyers and sellers are brought together for a fee. Agents and brokers can also be included in this category.

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