Source merchandise for their on-line surf wear business

Ben and Carl went for a surf on Saturday and decided that it would be great to go to Hawaii to enjoy a holiday and to source merchandise for their on-line surf wear business. They researched accommodation options and flight deals online. On Monday morning, Ben saw an advertisement for a new accommodation website, "Sun and Surf Holidays" on television. He visited the website and subscribed to receive their "hot deals" via email each day.

Later that day Ben received an email from "Sun and Surf Holidays" advertising one week's accommodation for two people, in a five star luxury beach side villa in Hawaii for only $300. Realizing that this was an exceptionally good deal, but not surprised because he knew that "Sun and Surf Holidays" had only just opened and were running a number of good opening specials, he clicked on the special and pressed "Reserve my accommodation" and made a booking.

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