Marketing: Managerial And Social Process For Acquiring Organizational Outcome

Marketing can be stated as the managerial as well as social procedure by which solitary person or team of peoples tries to acquire the desired outcome or value of their product by promoting their products with other peoples. The marketing is an integrated procedure by which companies build good and strong relations with their customers and hence they can sell more products in the market and produce good revenue. Hence, unique and creative brand strategy is required for the product and hence the product becomes distinct from other same kinds of product and makes buzz in the market. All new business start up whether it is small or big recognizes that it is very significant to follow this step however most of them skips this step since it is difficult and time consuming.

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Marketing is an activity, the set of institutions, the procedures for creating, delivering, the communicating, and exchanging of offerings containing the value for the customers, the clients, partners, and for the society at large. The word has developed or taken from the original meaning and is termed as going to the market in the literal sense for shopping, or to sell the goods or services. Marketing practices tend to be as the creative industry which comprises advertising, distribution and selling. It also concerned with the anticipation of customers’ requirements and needs in the future. These are discovered via through the market surveys and research.

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